Branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”
From a real estate standpoint, you are making a promise about the quality and type of work you provide for clients. There are several aspects of developing a real estate agent brand. The most effective agents have an effective marketing plan and have branded themselves well. Your real estate solutions for your clients are unique, valuable, and need to be communicated.